Meghan McCartan is the managing director, head of marketing for Hightower, overseeing advisor-facing marketing, thought leadership and events, and corporate/M&A initiatives. A big believer in personal marketing efforts to drive growth, Meghan was the architect of OCMO (Outsourced Chief Marketing Officer) initiative, through which marketing works hand-in-hand with advisory teams to develop and execute strategic marketing and communications plans tailored to their firm. She was recognized as one of “Ten to Watch for 2020” in WealthManagement Magazine for this initiative. As a mom of four girls, Meghan is also passionate about supporting working moms, so she built a conference series which won her Avon's “Women Changing the World” award in 2007. Meghan has over 20 years of industry marketing experience, on both the advisory/broker dealer side as well as financial technology. She holds a master's degree in business administration from Tulane University and a bachelor's degree from William and Mary.