Hightower Wins Gold, Silver & Bronze FCS Portfolio Awards for Employee Communications

Three Hightower Campaigns — Well-th storyboard, The Hightower Way & Intern Diaries — Win Trophies at Annual Awards Ceremony Recognizing 2022’s Most Creative Financial Marketing Efforts

CHICAGO—May. 10, 2023— Hightower announced it has been named a Gold, Silver and Bronze level winner by the Financial Communications Society in the 29th Annual FCS Portfolio Awards, which honors creative excellence in financial marketing and communications. This year’s winners were announced at the annual awards ceremony held at the Ziegfeld Ballroom in New York City on May 4. All categories are judged by a panel of senior marketing executives from leading financial brands and agencies.

Within the employee communications category, Hightower took home trophies for the following campaigns:

• Gold Trophy Winner for Employee Communications – Visual Identity – Well-th storyboard: Hightower created the Well-th Storyboard as an internal tool to define the brand concept and tagline “well-th. rebalanced.” It defines the four pillars of well-th (Well-th Stories, Health and Well-th, Financial Literacy & Community Well-th) and encapsulates the initiatives Hightower’s marketing team used to bring well-th to life in 2022. These four pillars show how Hightower’s built upon the “well-th. rebalanced.” brand to embody its belief: true wealth is more than money. Employee stories of well-th are told across multiple channels including video, social media, in-person events and employee communications. (Creative: Hightower’s Natalie Kirst, Kirsten Ly and Meghan McCartan)
• Silver Trophy Winner for Employee Communications – Integrated – The Hightower Way: The Hightower Way defines a shared mission, purpose, V.A.L.U.E. experience, commitment and standards, around which employees are united. Hightower celebrated the launch of The Hightower Way at Hightower’s Chicago office in September 2022 with the unveiling of the “Culture Wall,” a designated wall (with a giant “High-Five” hand that lights up!) in a well-trafficked area with the cultural elements listed out. All local employees were in attendance and celebrated with a champagne toast led by CEO Bob Oros – to The Hightower Way. (Creative: Hightower’s Natalie Kirst)
• Bronze Trophy Winner for Employee Communications – Recruiting – Intern Diaries: To get even more visibility into Hightower’s internship program and showcase how wealth management can be FUN, Hightower launched an ‘Intern Diaries’ weekly series on the company website, promoted through social channels. The witty series draws interns into the culture, documenting their summer of learning, new relationships and life-changing experiences, while illustrating the professional and personal benefits of the program. (Creative: Hightower’s Katie Boucher)

“We are honored to receive these awards and be recognized alongside some of the most creative and innovative marketing and communications professionals in our industry,” said Meghan. “The recognized campaigns –Well-th storyboard, The Hightower Way and Intern Diaries –embody what Hightower strives to be for our advisors, their clients, our own people and teams as well as the future of wealth management. These initiatives seek to reinforce our ‘well-th. rebalanced.’ mission, further strengthen our company culture and ignite interest in the profession.”

For a full list of the winners of the 29th Annual FCS Portfolio Awards, please visit: https://thefcs.org/portfolio-awards/2023-brochure.

About Hightower

Hightower is a wealth management firm that provides investment, financial and retirement planning services to individuals, foundations, and family offices, as well as 401(k) consulting and cash management services to corporations. Hightower’s capital solutions, operational support services, size and scale empower its vibrant community of independent-minded wealth advisors to grow their businesses and help their clients achieve their vision of “well-th. rebalanced.” Based in Chicago with advisors across the U.S., the firm operates as a registered investment advisor (RIA). Learn more about Hightower’s collaborative business model at www.hightoweradvisors.com.

Securities offered through Hightower Securities, LLC member FINRA/SIPC. Hightower Advisors, LLC is a SEC registered investment advisor. An application fee was paid to be considered for this FCS ranking.

Media Contact:
Siobhan Nolan
JConnelly
(862) 217-9585
hightower@jconnelly.com