News & Insights
HighTower’s Executive Director of Marketing is listed among innovators and influencers poised to make change in the industry in the coming year.
CHICAGO – Nov. 4, 2019 – HighTower is proud to announce that Meghan McCartan, Executive Director of Marketing and leader of the firm’s newly launched Outsourced Chief Marketing Officer (OCMO) initiative, has been named to Wealth Management’s “Ten to Watch in 2020” list.
The Wealth Management list recognizes individuals who are set to disrupt the industry in the coming year. In different ways, each of the 10 people included represents the sweeping changes that are currently transforming wealth management.
McCartan and her OCMO team provide HighTower advisory businesses with marketing initiatives to drive organic growth. This includes strategic brand messaging and marketing planning, as well as development of thought leadership content, such as podcasts, articles and videos. McCartan’s OCMO program involves implementing trackable digital campaigns that drive prospects to engage with the content, prompting them to notice, learn and actively reach out for more information and a conversation.
“We are thrilled that Meghan has been honored with Wealth Management’s ‘Ten to Watch’ accolade and congratulate her on the truly impactful work her team has been doing for HighTower’s advisors,” said Abby Salameh, HighTower’s Chief Marketing Officer. “There is an urgency in the industry as advisory businesses seek differentiators to drive organic growth, beyond the traditional reliance on referrals. Meghan is providing advisors with mission-critical marketing strategy, vision and tactics to deepen relationships with clients and prospects and drive new leads.”
HighTower is a national wealth management firm that provides growth capital and front- to back-end support services to independent-minded financial advisory businesses. Operating as a Registered Investment Advisor, HighTower provides investment, financial and retirement planning services to individuals, foundations and family offices. Corporate services include 401(k) consulting and corporate cash management. Visit www.hightoweradvisors.com.
HighTower Advisors is registered with HighTower Securities, LLC, member FINRA and SIPC, and with HighTower Advisors, LLC, a registered investment advisor with the SEC. Securities are offered through HighTower Securities, LLC; advisory services are offered through HighTower Advisors, LLC.
This is not an offer to buy or sell securities. No investment process is free of risk, and there is no guarantee that the investment process or the investment opportunities referenced herein will be profitable. Past performance is not indicative of current or future performance and is not a guarantee. The investment opportunities referenced herein may not be suitable for all investors.
All data and information reference herein are from sources believed to be reliable. Any opinions, news, research, analyses, prices, or other information contained in this research is provided as general market commentary, it does not constitute investment advice. The team and HighTower shall not in any way be liable for claims, and make no expressed or implied representations or warranties as to the accuracy or completeness of the data and other information, or for statements or errors contained in or omissions from the obtained data and information referenced herein. The data and information are provided as of the date referenced. Such data and information are subject to change without notice.
This document was created for informational purposes only; the opinions expressed are solely those of the team and do not represent those of HighTower Advisors, LLC, or any of its affiliates.